Tanvi Sharma

Work

The work, in orderof weight.

Not a flat list of projects, but a hierarchy. One campaign that shows how I think, the reporting that shaped decisions, and the execution that proves I can carry scale.

Case Studies
APAC Co-Viewing Study: report cover, “How Co-Viewing Redefines Attention”
APAC Co-Viewing Study: report cover, “How Co-Viewing Redefines Attention”

Featured case study

APAC Co-Viewing Study

PubMatic's first gated research report for APAC, built to close the thought-leadership gap competitors were widening. I owned regional go-to-market execution across seven markets, directing the rollout across website, email, LinkedIn, PR, industry associations, and paid media.

3,800+ landing page views · 2,700+ inbox hits · 27 net new leads · 7 MQLs · 1 conversion

Regional GTMGated researchLinkedInYouTubePRIndustry associations
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Supporting work: reporting that shaped decisions

Turning PR Coverage Into a Decision-Making Tool

A quarterly analysis of PR performance across APAC and EMEA: coverage quality, Tier 1 share, and which narratives were landing, built to be read by leadership, not filed.

Cadence: quarterly · Audience: leadership · APAC & EMEA

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A Single Source of Truth for H1 Marketing Impact

A half-year view of marketing's impact across events, PR, product marketing, partnerships, and regional campaigns, consolidated into one coherent story for leadership.

Scope: Events · PR · Content · Partnerships · Regional campaigns

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Execution at scale

The numbers behind "under one roof."

30+Events delivered across markets
7APAC markets in a single research campaign
2,700+Inbox hits from one report send
27Net new leads from the Co-Viewing Study
1First-revenue conversion, a big deal in ad tech

Freelance work

Before PubMatic.

Before PubMatic, I worked independently with small businesses, writing content, managing social media, and finding each brand's voice.

House of Avi, Chaat Bistro, and Mayori Conscious Clothing logos

The three brands, one chapter

House of Avi

Footwear brand

Wrote blog content and managed social media captions and reel scripts for this footwear brand's Instagram presence.

Chaat Bistro

Food & beverage · Jaipur

Wrote social media captions and content for event promotions and brand campaigns, including collaborations and themed activations.

Mayori Conscious Clothing

Clothing · Jaipur

Wrote blog content, social media captions, and product launch copy for this sustainable clothing label.

Brand analysis

A running habit, honestly framed.

I can't look at a brand without picking it apart. Three unprompted teardowns of GIVA vs. Shaya, Minimalist, and TEEJH, covering packaging, restraint, and who a saree is really for.

Read the teardowns